Groundbreaking partnership transforms pitch renovation program into comprehensive talent development platform, offering long-term support for promising U12-15 players across African nations.
Cairo - Eco - Fady Labib - December 31, 2025 - TECNO, the Official Global Partner of the Total Energies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, today unveiled a major evolution of its flagship football charity program of DreamOnTheField with the launch of TECNO x CAF "Future Star of Africa" initiative...
The announcement represents a pivotal moment in
the partnership between TECNO and the Confederation of African Football,
expanding beyond infrastructure investment to direct youth talent development.
This launch exemplified the TECNO x CAF
partnership's commitment to community engagement and transparency. TECNO
executives joined CAF Secretary General Véron Mosengo-Omba, football legends
Yaya Touré and Ahmed Hassan, Nigerian artist and TECNO Power Moment Featured
Artist Joeboy, along with customers and key opinion leaders to witness the
launch.
The Dream On The Field program, which began as
an infrastructure initiative, now has evolved into a holistic ecosystem for
African football development. The Dream On The Field program, launched by
TECNO, has already made a tangible impact across the continent with eight
completed pitch renovations. Seven additional projects are currently underway
in different African countries. TECNO has committed to an ambitious target:
renewing 100 pitches across Africa in the coming years, creating a
continent-wide network of development centers that will serve millions of young
players.
Today's announcement of TECNO x CAF "Future
Star of Africa" initiative represents the natural evolution of this
initiative. By combining pitch infrastructure with youth player development,
the collaboration creates a complete pathway from grassroots participation to
professional elite development.
"Our partnership with TECNO goes far beyond
renovation, it is about building foundations for dreams," said Hassan
Elkamah, Commercial Director of CAF. "From revitalizing pitches to the
launch of the Future Star of Africa initiative, we are creating pathways for
the next generation."
This initiative builds directly on the
DreamOnTheField program as a new extension.The initiative will identify young
male and female talents aged 12-15 in Africa, providing continuous support and
development opportunities until age 18. This long-term commitment addresses a
critical gap in African football development: the lack of sustained investment
in promising young players during their formative years.
"At TECNO, we believe talent is universal,
but opportunity is not," Jack Guo, general manager of TECNO emphasized.
"Through DreamOnTheField, we've built the stages. Through Future Star of
Africa, we're ensuring the performers have everything they need to shine."
The TECNO x CAF partnership approach is
deliberately holistic. The renovated pitches provide the infrastructure; the
selection process provides the pathway; and the long-term sponsorship provides
the sustained support that transforms potential into achievement. The
collaboration extends beyond traditional corporate sponsorship. As Official
Global Partner of the CAF Africa Cup of Nations Morocco 2025, TECNO has
positioned itself as a long-term stakeholder in African football's future.
The partnership leverages CAF's unparalleled
expertise in football development and governance with TECNO's commitment to
empowering Africa's rising generation through technology and social investment.
CAF will appoint lead technical scouts, senior youth development experts, to
ensure professional fairness in each country, while local jury members will
include national football association youth coaches, sports academics, and
TECNO representatives.
"Football is Africa’s heartbeat. It unites
us, inspires us, and transforms lives," said Véron Mosengo-Omba.
"With TECNO, we are not only improving facilities but also investing in
talent, young boys and girls who will carry Africa’s football legacy
forward."
Through joint efforts with CAF, Players will be
evaluated across comprehensive and professional criterias; the assessment
framework evaluates everything from ball mastery and game reading to
resilience, concentration, and leadership potential, identifying not just
talented players, but future stars with the character to inspire the next
generation. Selection results will remain national, with no cross-border
rounds, allowing each country to recognize and develop its own talent while
contributing to the broader continental vision.
The TECNO x CAF partnership continues to
demonstrate that corporate social responsibility, when executed with genuine
commitment and strategic vision, can create a transformative impact that
extends far beyond brand recognition, building infrastructure, nurturing
talent, and strengthening communities across an entire continent.
TECNO is an innovative, AI-driven technology
brand operating in more than 70 countries across five continents. Committed to
transforming the digital experience in emerging markets, the brand combines
contemporary design, cutting-edge technology, and artificial intelligence. Today,
TECNO offers a comprehensive AI-powered ecosystem, including smartphones,
wearables, laptops, tablets, intelligent gaming devices, the HiOS operating
system, and smart home solutions. Guided by its “Stop At Nothing” philosophy,
TECNO continues to lead the adoption of advanced technologies and encourages
individuals to relentlessly pursue the best version of themselves.
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