Cairo –Eco –fady labib : Seamless Middle East enters new arena of hybrid events with the first B2B trade exhibition at the Dubai World Trade Centre since the global pandemic began as Dubai restarts events industry ...
Taking place on November
16-17, 2020, Seamless Middle East, the region’s largest e-commerce and fintech
event, will merge the physical and virtual world of events with the option to
attend in-person or virtually.
Seamless Middle East
returns for its 20th year on Monday 16th and Tuesday 17th November as the world
of payments, fintech, retail and e-commerce adapt to the ‘new normal’, focusing
on key themes such as cashless initiatives and the exponential growth of
e-commerce. The conference and exhibition is dedicated to helping businesses
capitalise on new business opportunities accelerated by the pandemic.
Held under the patronage
of His Highness Lieutenant-General Sheikh Saif Bin Zayed Al Nahyan, Deputy
Prime Minister, and Minister of Interior, and in partnership with the Dubai
Free Zone Council and Dubai Economy, Seamless Middle East will unite industry
leaders at a time when it is needed most.
Seamless Middle East
General Manager, Joseph Ridley commented: “Seamless Middle East is proud to
lead the way for B2B events in the region and will run following the strictest
health and safety guidelines. Whilst it will be different this year, we are grateful
and excited to receive such fantastic support from both our government partners
and the business community.”
Ridley added: “The
COVID-19 crisis has fast-tracked the use of digital payments and created a
fantastic opportunity for countries across the region to achieve cash lite and
ultimately cashless economies. In addition, we have seen unprecedented growth
in e-commerce trade as merchants and retailers have been forced to find new
ways to transact and engage with customers when physical retailing has been a
challenge. Seamless provides a central meeting point for the region to come
together and do business at this critical time.”
Across two packed days
Seamless Middle East will throw the spotlight on the region’s expertise in
digital innovation from alternative payments and digital identity to
e-logistics, cloud infrastructure, e-commerce platforms and much more as
organisations and society adapt to a digital-first world.
200+ conference speakers include top industry names such as the
Security General from the League of Arab States, Hani Weiss, CEO of Majid Al
Futtaim Retail, Gunjan Bhow, Global Chief Digital Officer of Walgreens Boots
Alliance, and many more. All of whom will be speaking live on-stage but also
available to view online.
Dubai Economy, strategic
partner for Seamless Middle East, is leading the way in transforming the
digital payments landscape. Seamless Middle East Keynote Speaker Mohammed Shael
Al Saadi, CEO Corporate Strategic Affairs in Dubai Economy commented: “Digital
payments have assumed greater significance during this pandemic phase.
Industries and societies adopting cashless payment faster has renewed the
urgency for government to work with all stakeholders to implement an inclusive
and effective digital payments system that will drive new economic value. Our
workshop was aimed to co-create new initiatives to meet the UAE’s vision of
being one among the top 10 cashless payment economies in the world.”
As the region strives to
become 100% cashless, the retail sector presents the biggest room for
improvement with Euromonitor estimates showing 80% of retail purchases in the
UAE are still made in cash.
Alongside the conference
is a free-to-attend exhibition, offering attendees the unique opportunity to
explore the latest technology solutions driving change in the Middle East and
beyond, live and in-person. Showcasing companies include Title Sponsor Dubai
CommerCity, Astound Commerce, EPSON, Adobe Inc, Checkout.com, FutureCard, BPC
and IDNow amongst many other world-class brands.
Seamless Middle East
will take place at the Dubai World Trade Centre, Dubai and Online on November
16-17, 2020. Visit www.seamless-expo.com/ME for more information and to
register.
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