Cairo -Eco - Nariman Yanny : Experience and Invest today signed
a contract with
FIFA, Fédération International de Football Association, to become an
Official Regional Supporter of the 2018 FIFA World Cup RussiaTM, to promote the
country as a global investment destination, and to attract more tourists from
around the world to visit the country ...
a contract with
FIFA, Fédération International de Football Association, to become an
Official Regional Supporter of the 2018 FIFA World Cup RussiaTM, to promote the
country as a global investment destination, and to attract more tourists from
around the world to visit the country ...
Dr. Sahar Nasr, Egypt’s Minister of Investment and
International Cooperation said: “Being an Official Regional Supporter of
the 2018 FIFA World Cup gives us an outreach in Africa to highlight and
communicate the premium positioning and enormous investment diversity and
potential Egypt has to offer".
She emphasized that, “In addition to having increased visibility
through the world’s most watched sporting event, Egypt Experience & Invest
will engage globally through social media outlets and directly with football
fans to showcase the wide spectrum of investment opportunities in the
country".
Dr. Rania Al-Mashat, Egypt’s Minister of Tourism, said: “This is
the first FIFA World Cup that the Pharaohs have qualified for since Italia ’90
and Egypt - Experience & Invest is determined to use this opportunity to
showcase in a modern way the rich and rewarding diversity of tourism
experiences that our country offers ".
FIFA Director Marketing Sales & Strategy, Iain Downie stated:
"FIFA is delighted to sign with Egypt -Experience & Invest as an
Official Regional Supporter of the 2018 FIFA World Cup
RussiaTM. Similar to FIFA, whose aim is to enhance the appeal of
football, Egypt – Experience & Invest’s main objective is to highlight the
beauty of Egypt as a country and promote its economical investment
possibilities. We are happy to have another strong stakeholder on board and we
cannot wait for the biggest sport show on earth to begin".
The Egypt – Experience & Invest campaign website can be
reached on www.investinegypt.gov.eg dedicated to the 2018 FIFA World Cup
RussiaTM tournament with links to information about investing in Egypt .
Moreover, a new dedicated microsite – www.egypt.travel/worldcup -
will be available for the 2018 FIFA World Cup RussiaTM
The Egypt – Experience & Invest campaign utilizes the slogans
#thisisegypt, @experienceegypt and #investinegypt
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