World media interested in buying "Coca-Cola" of the chain cafes "Costa"

Eco – Fady Labib: Western and international media, especially those interested in economic and trade issues, have been interested in a deal to buy Coca-Cola for the British coffee chain "Costa". The Coca-Cola Company will be preparing to buy a series of Costa Coffee shops from its owner, The largest of its kind in the world, and is expected to triple its presence in China, becoming the second largest company after Starbucks ... 

The company, Allison Brittin, has a Whitbread focus "She said." Coca-Cola wants to buy Costa because it wants a product of coffee, because its products do not include this product, "she said.

A small report from Reuters said that the purchase of the 4,000 outlets of the British port of Whitbread would boost the presence of the world's largest soft drink producer in one of the few sparkling sectors of the food and beverage industry. Of the slowdown, pointing out that "Coca-Cola" paid about one billion pounds ($ 1.3 billion) above what was expected by some analysts. The company will use its distribution network to support Costa's expansion as it seeks to catch up with leading Starbucks.

The German news agency "DPA": "Whitbread BLC" owner of the Costa Coffee chain to sell at a price more than 16 times the size of revenues this year before the EBITDA, the two companies said in a statement on Friday.

Whitbread bought Costa, now Britain's largest chain of cafes, for 19 million pounds in 1995, and Whitbread earlier this year announced its intention to introduce Costa as a separate company. Kantar Worldpanel estimates the value of the market The coffee that people drink outside their homes is about £ 6.3 billion a year in Britain alone.